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Ever since 2010, Google used the page load time as a search engine ranking algorithm factor. This is due to the fact that the company sees that the user is happier when the pages load faster. The problem is that there are still many SEO specialists that do not see …

What is Digital Marketing? Digital marketing can be best explained by bifurcating the term. “Digital” refers to something involving uses electronic technology, relating to recording, storing data or information and “marketing” is a process of promoting product or services. So it is marketing of goods and services through digital technology. …

Remarketing Ads campaign assists you in reconnecting with people, who have earlier browsed your website. Previous visitors or users can see your ads as they check other WebPages that are part of your advertisement network, or as they search for terms related to your products or services on Google or …

Pay per click or PPC is regarded to be an important online promotion tool that is being used by organizations of all types, across the globe. The reason for using PPC campaigns is because it offers much more accurate results when compared to general online promotion and advertising. It is …

SMO or social media optimization is quite an important trend these days. There is a lot of talk about SMO and SEO interaction – how does this work? How SEO and SMO Work Together: Search engine optimization (SEO) is a process by which websites are first analyzed and then modified …